Ethique Heali Kiwi Calming Solid Shampoo Bar for Dry, Itchy, Flaky, and Oily Scalps and Hair

Ethique: Our Sustainable and Conscious Approach

Brianne West, the CEO and Founder of Ethique, started the company in her kitchen in 2012 when she began experimenting with solid shampoo bars. Today, Ethique offers over 100 products in its range of conscious and concentrated haircare, skincare, and body care items to help make giving up single-use plastic bottles easier.

All of Ethique's products are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free. The company's packaging is also 100% plastic-free, with recyclable and home-compostable options available.

Ethique's Mission: Revolutionizing the Cosmetics Industry and Regenerating the Planet

Ethique is on a mission to revolutionize the cosmetics industry and regenerate our planet through sustainable business practices. Helping to rid the world of single-use plastic bottles is just one part of this mission.

As of 2021, Ethique has saved over 20 million single-use plastic bottles from being made or disposed of in landfills around the world, conserved more than 3 million gallons of water, and planted over 350,000 trees. This is just the beginning of the company's efforts to create a more sustainable future.

Compact by Design: Reducing Carbon Emissions Through Efficient Product Design

Ethique has created the "Compact by Design" initiative to identify products that, while they may not always look very different, have a more efficient design. By removing excess air and water, products require less packaging and become more efficient to ship. These small differences in product size and weight lead to significant carbon emission reductions at scale.

Some of the ways Ethique's products can qualify for the Compact by Design designation include:

Calming Shampoo Bar: This soap-free, lime-scented shampoo bar gently cleanses the scalp with a rich lather, while a blend of oils and soothing oatmeal helps calm and nourish it. Each bar lasts the equivalent of three bottles of liquid shampoo.

Nourishing Ingredients: Ethique's shampoo bars are formulated with a powerful blend of neem and karanja oils, renowned for their healing properties in Ayurvedic medicine, as well as soothing oatmeal, cocoa butter, and coconut oil to provide softness and shine to your hair.

Ethical and Sustainable Sourcing: Ethique's ingredients are sourced from sustainable producers who are paid a fair wage, and the formulations are vegan, cruelty-free, palm oil-free, and paraben-free.

By focusing on sustainability, efficient product design, and ethical sourcing, Ethique is leading the charge in creating a more eco-conscious and regenerative future for the cosmetics industry.

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